About Us

Founded by two brothers from Italy, Stefano & Guido Spacagna are world-renowned hair stylists and entrepreneurs who have received extensive training throughout Europe and around the world.

They turned their passion into purpose and identified a gap in the market for natural, high-quality haircare products, Made in Italy.

After moving to the US and opening their own salon, they searched for products that were made with natural ingredients and delivered effective results, but were continuously left disappointed.

Over the course of two years, they spent time in Italy and conducted extensive scientific research to source the finest, natural ingredients to create their very own haircare line, Aeterna.

The three lines were inspired by the wonders of the world - Aqua (water), Essenza (essence), and Vita (life). Each have their own deep meaning rooted in nature to create a collection unlike any other.