Italian Natural Haircare

It's not just about products or routines; it's the act of

nourishing, knowing when to give our hair that moment

of attention it deserves. 

Everyday Essentials for All Hair Types

Aeterna Aqua Shampoo 250 ml, hydrating
Aqua

Made with the power of WATER, AQUA hydrates and nourishes your hair, leaving it soft, shiny, and frizz-free. Its unique formula provides essential minerals for strong and healthy hair.

Aeterna Vita Shampoo 250 ml, intense repair
Vita

Repair and strengthen all hair types with natural ingredients including ginseng and thyme. Cleanses, detoxifies, adds shine to dull hair, and reduces frizz.

Aeterna Essenza Serum 30 ml, nourishing oil
Essenza

Experience the power of linseed Oil that delivers maximum hydration. Rich in Omega-3 fatty acids, antioxidants and vitamin E, to nourish hair. Effective in protecting the hair structure and contains a sun filter.

Aeterna has purposefully crafted hair care formulas, perfected through extensive research, with each ingredient serving a practical function. The three lines are inspired by the wonders of the world—Aqua (water), Vita (life), and Essenza (essence); all are scientifically validated and responsibly sourced."

Essential ingredients

Experience the difference of haircare made in Italy.

Sweet Almond Oil

Softens hair and enhances natural shine. Rich in essential fatty acids and vitamin E, anti-inflammatory and emollient properties, which deeply hydrate hair, leaving it softer and more manageable.

Panax Ginseng

Antioxidant activity (controls lipid peroxidation induced by free radicals) and action on microcirculation; elasticizing and toning function; strengthening action.

Linseed Oil

The oil from cold-pressed linseeds is rich in Omega 3, 6, 9, and oleic acid; it counters split ends through a film-forming effect; adds shine to dull hair and helps eliminate frizz.

Hydrolyzed Keratin

Obtained from the processing of virgin Merino wool by enzymes; it can adhere to the entire hair cuticle, increasing thickness and making hair stronger and more voluminous, providing instant strengthening and restructuring.

Aloe Vera

The extract and juice from the leaves are used. Has antibacterial, anti- inflammatory, healing, emollient, UV-filtering, hydrating, and soothing properties.

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