REPAIR. REVIVE. SHINE.
Lab-perfected, salon-quality hair essentials. Made in Italy.
HEALTHIER HAIR WITH EVERY WASH
Revitalize your hair every time you use Aeterna products
TRENDING PRODUCTS
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AQUA LEAVE-IN LOTION
Regular price $35.00 USDRegular priceUnit price / per -
ESSENZA SERUM
Regular price $35.00 USDRegular priceUnit price / per
AQUA
Hydrates & provides essential minerals to hair follicles.
ALOE VERA EXTRACT
Strengthens & repairs damaged hair strands.
Almond Oil
Softens & shines dull and dry hair.
AETERNA (AY-TER-NA) : EVERLASTING
HAIRCARE YOU WILL USE FOR ETERNITY
SHOP SHAMPOOS
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VITA SHAMPOO
Regular price $34.00 USDRegular priceUnit price / per -
AQUA SHAMPOO
Regular price $34.00 USDRegular priceUnit price / per
HELLO HYDRATION
Let the power of the highest quality, scientifically proven ingredients do the work
Let customers speak for us
from 9 reviews"This is without a doubt the best nourishing oil I have ever used. My hair is naturally oily and this product doesn't make it oily at all.
The smell is heavenly, I am hooked!"
As someone with middle-aged, colored, and slightly damaged curly, frizzy hair, I’ve tried countless products, but I truly love this leave-in conditioner! It’s lightweight and doesn’t weigh your hair down, yet it’s powerful enough to tame frizz in humid Miami while keeping your curls bouncy. I highly recommend it and never want to be without it.
This shampoo is a fantastic find! It has a wonderful, fresh scent that lingers just enough without being overpowering. Made with all-natural ingredients, it’s gentle on the scalp yet incredibly effective, leaving my hair feeling squeaky clean and refreshed after every wash. If you’re looking for a shampoo that combines a great fragrance with a natural formula, this one is a winner!
The products are heavenly. Hair looks and feels great. And the scent is fresh and takes you away like you are in Italy. This product truly works. No more frizz. You will feel and see silky beautiful hair..
I bought the bundle and my hair has never been softer, fuller, and the smell is heavenly. The quality is amazing, I feel like my hair is back on track since before finding Aeterna my hair was brittle and rough. I am in love! Recommend 200%
Hi! I purchased couple of days ago the shampoo, conditioner, and the hair leave in and right after those arrived I went to try them. I REALLY must say that my experience was excellent.✨ First, my hair is normally frizzy, dry, and damaged, and after trying this line, it has started to get softer and way less frizzy by the first trial. I can’t wait to continue seen more results in the coming week!!! Very much recommend them! 😊Thank you! I loved it 😍 ❤️
Hi! I purchased couple of days ago the shampoo, conditioner, and the hair leave in and right after those arrived I went to try them. I REALLY must say that my experience was excellent.✨ First, my hair is normally frizzy, dry, and damaged, and after trying this line, it has started to get softer and way less frizzy by the first trial. I can’t wait to continue seen more results in the coming week!!! Very much recommend them! 😊Thank you! I loved it 😍 ❤️
I am OBSESSED. This is the most luxurious line I have ever tried for my hair at this price point - the natural ingredients give a light, refreshing scent to my hair without being overbearing like other products. I have been using the full AQUA line - shampoo, conditioner & leave-in for three weeks now and am blown away at how soft and shiny my hair is - Recommend 100000%.
NATURAL HAIRCARE
MADE IN THE HEART OF ITALY