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Guido & Stefano Spacagna
From the sun-kissed shores of Naples, Aeterna is born: a brand inspired by history, nature, and Italian passion. Launched in 2024 by brothers Guido and Stefano Spacagna, after two years of extensive scientific research, Aeterna reflects the perfect balance between the natural and the refined.
The World of Aeterna
Haircare
Guard your hair against environmental stressors, each Aeterna line is uniquely formulated to address specific needs for your hair. Natural ingredients formulated with the finest ingredients and botanical blends in Italy.
Design
Sustainable packaging that represents the landscape of Italy. Materials like cardboard, which is recyclable, protect the product during use, transport, and storage, and can also be reused for secondary purposes or refilled in its primary packaging.
Lifestyle
Daily haircare products to enhance your routine, as a self-care practice that contributes to both physical and emotional well-being, helping you feel more confident and comfortable, with the freedom to express who you are and your personal preferences that adapt to different moments in life.
Sustainability and Packaging
Our Ethics
Ingredient Standards
We sourced the finest natural ingredients and made our products in Italy for the highest quality possible.
Lab-perfected
Our lines have undergone extensive testing with the top lab in Italy to perfect formulations.
Materials
Sustainable packaging that is designed for reuse.
Empowerment
We aim to build a positive community by supporting our customers' haircare journeys and empowering them to feel confident in their natural beauty.
